How to Get Your Business Found on ChatGPT and AI Search

A practical guide from Mind My Marketing

Artificial intelligence is transforming how customers search for services. Instead of scrolling through pages of search results, people now ask tools like OpenAI’s ChatGPT, Google’s Gemini, Microsoft’s Copilot, and Perplexity AI for direct recommendations.

For Australian & New Zealand small and medium businesses, this shift is huge. If AI can’t clearly understand who you are, what you do, and where you operate, you simply won’t appear in answers.

At Mind My Marketing, we’re already helping businesses adapt to this new discovery landscape. Here’s how you can start positioning your brand for AI visibility today.

1. Make Your Website Crystal Clear

AI tools favour clarity over cleverness.

That means your website must clearly state:

• What you do

• Who you help

• Where you operate

• Why you’re different

Avoid vague slogans. Replace them with plain-language service descriptions and real customer outcomes.

Mind My Marketing tip: Every core service should answer a real search question like:“Who provides digital marketing for small businesses in Australia?”

2. Strong SEO Still Powers AI Discovery

AI search doesn’t replace SEO—it builds on it.

To improve your chances of appearing in AI answers:

• Ensure fast page speed and mobile optimisation

• Use structured headings and keyword-relevant titles

• Maintain consistent business details across the web

• Earn backlinks from credible industry sources

These traditional signals help AI determine which businesses are trustworthy enough to mention.

3. Publish Helpful, Expert Content (Not Just Promotions)

AI platforms prioritise useful information, not sales copy.

Create content that genuinely helps your audience:

• Marketing guides for small businesses

• “How-to” articles and explainers

• Case studies with measurable results

• FAQs based on real client questions

This positions your business as a trusted authority, increasing the likelihood AI will reference or recommend you.

4. Build Credibility Beyond Your Website

AI looks across the wider internet to confirm your legitimacy.

Make sure your business appears consistently on:

• Google Business Profile

• LinkedIn company page

• Industry directories

• Partner and client websites

• Media mentions and guest articles

The more credible signals AI sees, the more confident it becomes in recommending you.

5. Reviews and Reputation Matter More Than Ever

Customer feedback is a powerful trust signal for both humans and AI.

Encourage:

• Google reviews from real clients

• Written testimonials with names and businesses

• Case studies showing before-and-after results

Authenticity beats volume. A few strong, detailed reviews can outperform dozens of generic ones.

6. Structure Your Content So AI Can Read It Easily

Behind the scenes, formatting matters.

Improve AI understanding by using:

• Clear headings and short paragraphs

• FAQ sections that mirror real questions

• Structured data for services and location

• Simple, jargon-free language

Think of it as designing your website for both humans and machines.

7. Regularly Check What AI Says About You

Search your own services inside AI tools:

• “Best marketing agency for small business Australia”

• “Who helps with local SEO near me?”

If you don’t appear, it’s a signal—not a failure.

You may need:

• Clearer service pages

• More authority content

• Stronger reviews

• Better external mentions

Visibility in AI is something you build intentionally.

The Opportunity for Australian Businesses

AI-driven discovery is still evolving, which means early movers gain the biggest advantage.

Businesses that:

• Communicate clearly

• Demonstrate expertise publicly

• Build strong online credibility

…will be the ones AI recommends first.

That’s exactly where Mind My Marketing helps—turning great businesses into easy-to-find, trusted brands in the age of AI search.

Want help making your business visible in AI search? Mind My Marketing can audit your current presence, optimise your website for AI discovery and build the authority signals that get you recommended.